Fatherhood

Fatherhood

Design Innovation
Group Project

The “family box” “father events” solutions can be able to make New-fathers to be more confident and shoulder their responsibilities to the family in Scotland.

Clients:

New fathers in Scotland, Fatherhood Foundation & charity, The Scottish Government.

Goal:

Changing the passive impression that the fatherhood held in Scottish past cultural context.

Category:

Family relationship & social well-being

Length:

4 weeks

My role:

This is a team project of innovation college involving 5 international students from 3 different majors. My responsibility is to design appropriate social research tools, conduct one-to-one user interviews and street interviews, visit and observe stakeholder activities. At the same time, I also participated in the construction of solution architecture and offline experience design.

Project schedule setting.

Challenge:

Fathers are a neglected social group in Scotland, they are eager to take responsibility and play their due role in the family, but there is not enough support and recognition from the society.

Despite the efforts of some organizations to promote the role of fathers in the family by giving them help and support, it still fails to shake the popular perception that fathers are dangerous to families. At the same time, the dual pressure from family responsibilities and work made the majority of new fathers suffer from different degrees of mental health problems.

Questions wall setting.

The aim of the project is to explore how to transform the public’s perception of the role of the father in the family and how to use innovative design to build the father’s confidence in his ability to take on family responsibilities.

Approach:

This process is characterized by the use of divergent thinking, the use of participation tools at different levels of multi-touch information exploration and recording.

We explored the psychological and behavioral changes of fathers in multiple scenarios and activities under the theme of family and work, as well as how they communicate and interact with other family members, as well as the perceptions and understandings of different stakeholder groups of fathers, including the public, families, organizations, individuals, spouses, and hospitals. By integrating the understanding of the father’s role from the public cognition and personal relationship, a systematic map was established to explore the needs and interaction possibilities of the stakeholders.

Engagement tool: Mood map
We look at the “before”, “in” and “after” stages to understand what it’s like to be a dad for the first time. We designed the mood map, a participatory tool to explore this question, so that participants can better enter the context, recall and think about the experience through visual interaction.
Expert interview
We spoke to Ryan from Home Start Glasgow South. We Shared with him the research process and purpose of the project and received his feedback. At the same time, we asked him about the context of Glasgow’s father and received many meaningful replies, which was very helpful for our project. Professional interviews to some extent support our hypothesis, enrich our research and ensure the correctness of the project.

Over the course of the project, we interacted and communicated with stakeholders, interviewed practitioners and consultants, and tested our assumptions to continuously iterate on our service prototype. By applying different design tools and approaches, we can prick through and deal with the complexities of social relationships and traditional culture for new fathers.

The one-on-one interview with new fathers.
We designed a simple engagement tool to help us realize the mini-culture probe approach by integrating events, feelings, contact with people, and four dimensions of time to explore the target population’s day. The goal is to maximize multi-touch understanding of the behavior and thinking patterns of the target population.
Focus group study
Focus group with DAD’s ROCK. Through the focus group interview, we learned about the fatherhood’s operations, the reasons and purposes of the curriculum, and the organization’s vision for the future

Insights:

Socializing: New fathers need their own social life.

Knowledge about fatherhood: Fathers lack the resources to help them gain knowledge, help and understanding.

Role as father: Public awareness should change the traditional perception of fathers and encourage the emergence of fathers as core members of the family, giving fathers equal status and relative value to mothers.

Work/culture: Companies and traditional culture (hospitals) should improve the understanding and confidence of fathers through system changes.

Dad’s mental health: The mental health of the new father deserves the same attention as the new mother.

So, finally, we set up the question in: “How to make it easier for fathers to find support services around pregnancy and well-being?”

Solutions:

Our vision is to try to change the current cultural context by combining online and offline approaches. Integrating existing resources and adding new services is based on the insights we’ve explored in five directions.

The offline section is made up of boxes and events. The design of the box can encourage and help the father to build up his confidence in his family responsibilities and his role recognition, and to establish the bond between family members. In response to fathers’ needs, organizations and organizations work together to design appropriate courses and events to stimulate dads’ awareness of the family; Broaden dad’s social resources; Create dialogue space; Affirm what the role of the father means to the family.

Design ideation.

For the online part, we want to design a comprehensive service platform. The website provides books, knowledge and products on baby care, and contact information on the NHS; Provide relevant courses, lectures, workshops, events; Offering videos and broadcasts about fatherhood and more.

The “family box” service

Influence:

Remove barriers to fathers’ participation within a family

Make events, checkups and appointments easy to find

Encourage dads to build confidence through parental experience

Promote extending friends and family networks

Encourage boys, young men and adult men to participate in parenthood

Show men in caring roles